KMG on B2B Marketing Blog

Tony Stark is a genius, billionaire, philanthropist, and… an inbound marketer? Well, maybe not exactly. But this lead character from the recent Iron Man movies can teach us a thing or two about marketing. As Iron Man 3 hits the theaters, we decided to take a look at a few of the traits that make Tony Stark shine as Iron Man and that can also help you become a marketing superhero.

By now, you’ve heard about or experienced the importance of a blog in your online toolkit. The benefits are many—thought leadership, SEO advantages, demand generation. But is one blog enough for your business?

Keeping people on your site is a bit of a game in today’s web world. Users are getting savvier—and less patient. Building your website to stand out ups the odds that you’ll hold people long enough to make them sales prospects.

Here are a few ways to give your visitors an experience that motivates them:

There was something peering out from under a quilt of piled sweatshirts and jackets. Despite the suburban camouflage, I knew exactly what it was because I used to have one, too. It was a treadmill. And it was helpless.

Blogging has become less optional and more essential. It builds rapport with your audience, helps your SEO rankings, and is a great outlet to build content across multiple social channels (see last week’s post for more details).

Your big event is coming up fast, and you need to get the word out. And not just vague “announcements”—we’re talking actively driving registration. This is where social media really delivers.

Ah yes, the ever elusive landing pages. Landing pages are important to ensuring your marketing program gains as much traction as possible.

Companies love to talk about themselves, and social media provides a crazy-huge vista for shouting their messages to the far reaches of the Internet. But, as the old adage says, you were born with two ears and one mouth, and should use them in that proportion.

It’s February, and there’s still a hint of love floating around the air post–Valentine’s Day, so here’s a post about a love story. And lead nurturing.

Introduction from Kitterman Marketing Group CEO, Joan Harkins:  In an effort to minimize marketing spend, companies often leap into marketing tactics before fully understanding their target audience.